Coding is the easy part now. Knowing what's worth building isn't.

“I built a SaaS in 48 hours with AI. It makes $10K MRR now.”

“Zero coding experience. AI built the whole thing.”

You’ve seen these posts. Most of us have scrolled past dozens of them this year. And most of the time, the honest reply is: no, you didn’t. AI helped you assemble another chatbot, another directory, or another thin wrapper around someone else’s API.

That may sound harsh. But my feed is drowning in products that solve nothing, and I think it’s worth saying why.

A wave of products nobody needs

Look at what gets launched every week:

• Another directory.
• Another chatbot.
• Another AI writing tool.
• Another thing built because it was easy to build.

Most of them will be gone in a few months. Not because the code was bad, but because nobody needed them in the first place.

The problem isn’t the technology

The uncomfortable part is that the problem usually isn’t the tools. It’s us.

The pattern is familiar. We watch a few “million-dollar SaaS with AI” videos. We open Claude or Cursor. We pick a stack built to scale to a million users. Then we ship something before finding ten people who actually need it.

I love these tools. I use them every day. They’ve made building faster, cheaper and easier than at any point in my career.

But faster doesn’t create demand. It doesn’t create distribution. And it definitely doesn’t turn a weak idea into a business. If anything, it makes weak ideas cheaper to build, so we build more of them.

We’ve seen this before

Crypto. NFTs. Dropshipping. Now AI SaaS.

The trend changes. The promise doesn’t: this is your shortcut. It rarely is.

The people making real money in every one of these waves are usually the ones selling the dream: the courses, the templates, the communities, the success stories. They don’t need you to win. They just need you to believe you’re one prompt away from freedom.

Back to the boring fundamentals

So maybe slow down. Go back to the fundamentals that were true before AI and are still true now.

Understand a real problem. Talk to the people who have it. Build something useful before you worry about how the stack looks. Learn sales, positioning and distribution, because that’s where most products actually fail.

Before your next SaaS, ask yourself:

• What am I actually good at?
• What problem do I understand better than most people?
• Who really needs this?
• Would anyone care if it vanished tomorrow?

If you can’t answer those, no amount of speed will save the product.

Stop building just because you can. Build because the problem is real.

AI should help us build better products, not more disposable ones. And if you’re in it for the money, learn sales before you learn another framework.

Coding is the easy part now.