Nazmul Hasan Rupok

Founder & CEO
Startise

Entrepreneur, builder
and investor

I build productsfor millions,and the companiesbehind them.

Nazmul Hasan Rupok

I'm Nazmul Hasan Rupok. I lead Startise, a group of software companies whose products are used by more than 8 million people in 180+ countries. Lately, I build for AI agents.

Read the journal (See the work)

8M+People using our products
180+Countries
45+Products shipped
4Companies

(About)

Building at the meeting point of open-source software, commerce and AI agents.

For more than fifteen years I've built products that other people build on: plugins that run on millions of websites, apps for online stores, hiring software and cloud hosting. The next chapter is software that people and their AI agents use together.

I started as a developer, became a product maker, and now lead a group of companies. I still ship, I still write, and I invest in founders who build. More about me

(Work)

Four companies, one group.

Startise is the group.
I'm CEO of each company in it.

  1. Since 2017WPDeveloperWordPress plugins and tools, led by Essential Addons and Templately.6M+ WordPress users
  2. Since 2024xCloudHosting and server control for websites, apps and AI agents.100K+ websites deployed
  3. Since 2021StorewareApps that help Shopify merchants grow, led by StoreSEO.40K+ Shopify merchants
  4. Since 2019easy.jobsAI-powered hiring and applicant tracking.28K+ businesses

(Journal)

Notes on building, products and agents.

(All entries)

(Talks)

On stage.

(All talks)

  1. 2026

    Plugins to Agents: The New WordPress Architecture

    (Read it as an entry)
    WordCamp Sylhet 2026
  2. 2023

    The Anatomy of High-Performing WordPress Products

    WordCamp Sylhet 2023
  3. 2015

    WordPress as an Application Framework

    CMS Conference 2015