Founder & CEO
Startise
Entrepreneur, builder
and investor
I build productsfor millions,and the companiesbehind them.

I'm Nazmul Hasan Rupok. I lead Startise, a group of software companies whose products are used by more than 8 million people in 180+ countries. Lately, I build for AI agents.
(About)
Building at the meeting point of open-source software, commerce and AI agents.
For more than fifteen years I've built products that other people build on: plugins that run on millions of websites, apps for online stores, hiring software and cloud hosting. The next chapter is software that people and their AI agents use together.
I started as a developer, became a product maker, and now lead a group of companies. I still ship, I still write, and I invest in founders who build. More about me
(Work)
Four companies, one group.
Startise is the group.
I'm CEO of each company in it.
- Since 2017WPDeveloperWordPress plugins and tools, led by Essential Addons and Templately.6M+ WordPress users
- Since 2024xCloudHosting and server control for websites, apps and AI agents.100K+ websites deployed
- Since 2021StorewareApps that help Shopify merchants grow, led by StoreSEO.40K+ Shopify merchants
- Since 2019easy.jobsAI-powered hiring and applicant tracking.28K+ businesses
From plugins to agents: the new WordPress architecture
WordPress quietly gave plugins a new way to work with AI. Register once, and every door opens.
Read the entry ↗Ship before it feels complete. AI changed the math, not the rule.
Shipping early was never a license to ship junk. Now that a first version takes days instead of months, the bar moves toward working, not toward perfect.
Coding is the easy part now. Knowing what's worth building isn't.
AI made building faster and cheaper than ever. It didn't create demand, distribution, or a reason for anyone to care.
Clear thinking is the prompt: why a good brief beats magic words
Why the way you brief an AI shapes what comes back, and why saying please to your coding agent helps for a practical reason.
- 2026WordCamp Sylhet 2026
Plugins to Agents: The New WordPress Architecture
(Read it as an entry) - 2023WordCamp Sylhet 2023
The Anatomy of High-Performing WordPress Products
- 2015CMS Conference 2015
WordPress as an Application Framework